Vibes

2018

Winner of an American Package Design Award from Graphic Design USA, this project was an exercise in designing consistent packaging across multiple SKUs. Vibes wireless earbuds are a fictional brand whose products all have a unique main selling point, as well as being wireless in an increasingly cord-cutting world.

Information about each product and its selling point is included on the front panel as well as the side panel. This is important because a box with this form factor can be stocked with the front panel facing forward, or facing to the side like a book. Each SKU is bright and exciting using a different color scheme and a fun little face, whose pareidolaic effect helps to catch the viewer’s eye and draw them in. As a tech product, many earbud brands have a look and feel that’s very dark, edgy, and sleek. To stand out on the store shelf, I used cute imagery and bright, pastel colors.