Triple Threat! was an exercise in web design, user experience, and branding for events. The website was created to sell tickets for and promote a fictitious music event. Design considerations included funneling users toward the buy tickets button and providing information about artists with rich integration for music and social media.
First, I designed Triple Threat!’s look and feel, prioritizing grungy and moody aesthetics. The bright purple key color stands out and looks nice against the dark background, and draws the user’s attention directly.